Freshness Made Easy with Beaulieu

Nowadays, households are more active than ever. Toddlers playing, teenagers wearing their shoes inside, cats clawing, dogs running around… all this activity can be pretty hard on your floors. In the past, carpet has had a reputation of being less easy to maintain than solid flooring. While we now know this isn’t true, there is a new treatment that makes keeping carpets fresh even easier.

Exclusive to carpets made by Beaulieu, Magic Fresh is an environmentally and pet-friendly carpet treatment specially formulated to eliminate common household odors such as pet urine, food and cigarette smoke. It is a self-renewing, odor reducing formula that is effective for the life of the carpet and it is completely safe and natural. The effectiveness of Magic Fresh is best understood by comparing it to the way baking soda neutralizes odors in your refrigerator, except with Magic Fresh, you don’t have to replace the box!

More specifically, Beaulieu uses proprietary and exclusive materials applied to carpet fibers during the manufacturing process to give the carpet its Magic Fresh capabilities. When unpleasant odors come in contact with the carpet fibers, the Magic Fresh application neutralizes the offending odors and releases them as harmless carbon dioxide (CO2). Moreover, Magic Fresh was tested using the two most common odor complaints in the home: pet urine and cigarette smoke. When comparing results between a Magic Fresh treated carpet versus a non-treated carpet, the measured improvement on the treated carpet was 80.8% for pet urine and 90% for cigarette smoke!

Magic Fresh is offered in seven collections with 55 different styles to choose from in multiple colors. When buying a Beaulieu carpet, look for the Magic Fresh logo and remember: this revolutionary treatment does not simply mask most common household odors, but absorbs and decomposes them over a period of time for a clean and fresh home. Also, don’t forget that the self-renewing formula is effective for the lifetime of the carpet!